Audience Uses and Gratifications

The audience of my music magazine would have many reasons why they would pick up the magazine and read through it, some would look through it to find out information such as relevant and current events and conditions that are around the reader, and with that information they can learn new things about artists or music through reading the articles which leads to them gaining a sense of security through knowing about something.

The audience may also buy the magazine to find ways to model themselves, by reading the magazine they find themselves comfortable listening to a new genre of music or listening to a new artist. The magazine may be bought for a way of social interaction, to find out about an artist's life and gain an insight from it which creates social empathy which can be used in the watercooler moment as part of a conversation with friends.
People may purchase the magazine to escape from their day to day lives and issues, and they may find it relaxing to read or they may simply read the magazine to pass the time.